Recent Work & Client Success

Every business has different goals, challenges and opportunities, so no two projects are ever the same. From helping launch new brands and building websites to improving search visibility and developing long term marketing strategies, I've been fortunate to work with businesses across a wide range of industries. Here are a few examples of recent projects and the support I've provided.

More than just marketing

I believe the best results come from understanding the business first. That's why my work rarely focuses on just one discipline. Most projects involve a combination of strategy, website development, SEO, content, social media, email marketing and ongoing support, all working together towards a common goal.

Every project below is different, but they all have one thing in common: helping businesses move forward with confidence. They’re all success stories.

Some of my Recent Work

  • GeoWorld Travel geology tours

    GeoWorld Travel

    Specialist Geological Tours

    One of the UK's leading specialist geology travel companies, GeoWorld Travel has built an outstanding reputation through expert-led tours and exceptional educational content. The objective was to grow its social media presence, make better use of its wealth of content, and develop a more consistent digital marketing strategy while allowing the founders to focus on running the business.

    My Role

    • Social media management
    • Content planning
    • Blog support
    • Email marketing
    • Marketing strategy
    • YouTube project management

    Highlights

    • Grew the Facebook audience by more than 7,100 followers in six months
    • Increased Instagram by more than 4,200 followers over the same period
    • More than doubled the company's combined social media audience
    • Developed a structured content plan across multiple channels
    • Helped shape a long-term YouTube and content monetisation strategy

    Outcome

    GeoWorld Travel now has a significantly stronger and more consistent online presence, with engaged audiences across multiple platforms and a clear long-term content strategy. Social media has become a key driver of awareness, while new initiatives such as YouTube and content monetisation are creating additional opportunities for future growth.

    Visit GeoWorld Travel
  • She Commands Logo with marketing support from Black Mountains Marketing

    She Commands

    Leadership Development & Executive Coaching | Toronto, Canada

    A new premium leadership coaching business created to help women build confidence, executive presence and leadership skills. During the launch phase, my role has been to provide strategic guidance, establish a strong digital presence and support the business as it grows.

    My Role

    • Marketing strategy and consultation
    • Website SEO and AI search optimisation
    • Content planning
    • LinkedIn strategy
    • Event launch support
    • Ongoing marketing advice

    Highlights

    • Improved the website's technical SEO and search readiness
    • Increased the site's SEO health score from 57% to 85%
    • Developed a structured LinkedIn and content strategy
    • Supported the launch of the first coaching programmes and events
    • Continue to act as a strategic marketing partner as the business evolves

    Outcome

    She Commands has launched with a strong digital foundation, a clear marketing direction and a consistent online presence. With the first programmes now underway, the focus has shifted from launch to long-term growth, audience building and continued optimisation.

    Visit SheCommands.ca
  • Seven Hills Hideaway Luxury Glamping near Abergavenny logo

    Seven Hills Hideaway

    Luxury Glamping & Holiday Accommodation

    A boutique glamping and holiday accommodation business looking to strengthen its online presence and attract more direct bookings. My role has been to provide ongoing digital marketing support while helping maintain a consistent, professional brand across multiple channels.

    My Role

    • Website management
    • Paid advertising
    • Social media support
    • SEO improvements
    • General marketing advice

    Highlights

    • Manage and maintain the business website
    • Plan and deliver seasonal marketing activity
    • Support paid advertising campaigns
    • Improve website content and search visibility
    • Provide ongoing strategic marketing support

    Outcome

    Seven Hills Hideaway has benefited from consistent marketing support across its website, social media and digital advertising. By taking care of the day-to-day marketing activity, I've enabled the business owners to focus on delivering an exceptional guest experience while maintaining a strong and professional online presence.

    Visit Seven Hills Hideaway
  • Annie Ives Family Mediation Abergavenny

    Annie Ives Family Mediation

    Family Mediation & Conflict Resolution

    A highly experienced family mediator looking to strengthen her online presence, improve search visibility and position her website as a trusted source of information for separating families and referring professionals. My role has been to support both the strategic direction of the website and its ongoing digital growth.

    My Role

    • Website development and management
    • SEO and AI search optimisation
    • Content strategy
    • Blog writing
    • Local SEO
    • Google Business Profile optimisation

    Highlights

    • Improved the website's technical SEO and search readiness
    • Developed a long-term content strategy focused on common mediation questions. Written by Annie, opimised by me.
    • Created SEO-driven articles to improve visibility and authority. Written by Annie, optimised by me.
    • Optimised local search presence.
    • Produced content aimed at both prospective clients and professional referrers, including solicitors

    Outcome

    Annie Ives Family Mediation now has a stronger digital foundation, with an SEO-focused website designed to build trust, improve online visibility and attract both direct enquiries and professional referrals. The strategy continues to evolve through regular content and ongoing optimisation.

    Visit Annie Ives

Building my own businesses

Revel Bikes UK

Working with clients is only part of what I do. I'm also passionate about building businesses of my own, applying the same strategic thinking, marketing and digital skills that I recommend every day.

Building a business from scratch brings its own challenges, from branding and websites to supplier relationships, customer acquisition and long-term planning. It's this hands-on experience that helps me offer practical advice that's grounded in the realities of running a business, not just marketing one.

Premium Mountain Bike Retail & Marketing

Revel Bikes UK is the exclusive UK partner for Revel Bikes, a premium mountain bike brand renowned for its innovative engineering and performance. The business is being built from the ground up, creating a complete customer experience that goes far beyond simply selling bikes.

My Role

  • Business strategy and planning

  • Brand positioning

  • Website design and development

  • SEO and AI search optimisation

  • E-commerce development

  • Email marketing

  • Content strategy

  • Event planning and demo programme

  • Supplier and partnership management

Highlights

  • Developing the business strategy from concept through to launch

  • Designed and built the UK website and digital presence

  • Created the brand's UK marketing strategy and content plan

  • Established customer events, demo experiences and community engagement

  • Managing every aspect of the business alongside client projects

Outcome

Revel Bikes UK is more than a client project - it's proof of my belief that the best marketers should understand what it takes to build and grow a business themselves. Every decision, from branding and customer experience to SEO and digital marketing, is informed by practical experience and a long-term vision for sustainable growth.

Black Mountains Marketing and Revel Bikes