Strategy First Marketing Second

The best marketing starts with understanding where your business is going. Whether you need a clearer direction, a new website, improved search visibility, or support bringing everything together, I help businesses make better marketing decisions and turn ideas into action.

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How i can help

Whether you're starting from scratch, looking to improve what you already have, or simply need some guidance on where to focus next, I offer practical support across strategy, websites, search visibility and marketing. Every recommendation is tailored to your business, goals and budget.

My Process

Discovery Call

Every project starts with a relaxed, no obligation conversation. We'll discuss your business, your goals, and any challenges you're facing to understand where you're trying to get to. Strategy first, marketing second.

Strategy & Recommendations

After our conversation, I'll recommend the most effective way forward. Sometimes that's a new website or SEO project. Other times it's simply a clear strategy or a few practical improvements that will make the biggest difference.

Bringing it to Life

Once we've agreed on the plan, I'll get to work. Whether it's building a website, improving your search visibility, developing a marketing strategy, or supporting your wider marketing, I'll keep you informed throughout the process.

Ongoing support

Marketing isn't a one off task. Once your project is complete, I'm here to provide as much or as little ongoing support as you need. Some clients prefer regular monthly support, while others simply get in touch when they need advice or help with their next project.

Working with your budget

Every business is different, and so is every budget.

Some clients come to me for a one off strategy session. Others need a new website, ongoing SEO support, or regular marketing assistance. Whatever stage your business is at, I'll recommend the approach that delivers the greatest value rather than the biggest invoice.

If you're a small business or just getting started, don't let budget stop you getting in touch. Sometimes a few hours of advice and a clear plan are all you need to move forward with confidence. My aim is to provide honest recommendations and flexible support that works for both your business and your budget, be it from just a couple of hundred pounds to a more supportive, full commitment retainer amount.

Core Services

Marketing and business strategy abergavenny, south wales

Strategy & Direction

The best marketing starts with understanding where your business is today and where you want it to go. Together, we'll identify priorities, opportunities, and practical next steps that support your goals.

  • I work with business owners to understand what's working, what isn't, and where the biggest opportunities exist. Whether you're launching something new, looking to grow, or simply feeling overwhelmed by all the options available, I can help create a clear and practical plan.

    • Marketing audits and reviews

    • Business and brand positioning

    • Customer journey analysis

    • Marketing planning and prioritisation

    • Website and SEO recommendations

    • Ongoing strategic support and advice

  • Sometimes clients engage me for a one-off strategy session or a single objective. Others prefer ongoing support as their business evolves.

SEO and Search Specialist Abergavenny south wales

SEO/AIO Search Visibility

If your customers can't find you online, you're missing opportunities. I help businesses improve their visibility across Google and modern AI powered search experiences.

  • Businesses that provide useful information, clear websites, and a strong online presence are more likely to be found by potential customers.

    I focus on practical SEO improvements that support long term visibility rather than chasing quick wins.

    • SEO audits

    • Technical website optimisation

    • Local SEO

    • Google Business Profile optimisation

    • Content planning and keyword research

    • AI search visibility guidance

    • Website structure improvements

    • Performance monitoring and reporting

  • The objective isn't simply better rankings. It's helping the right customers discover your business and take action.

web design and development in abergavenny building websites at a low cost

Website Design & Development

Your website should do more than look good. It should build trust, communicate clearly, and generate enquiries from the right people.

  • Working primarily with Squarespace and Shopify, I focus on creating websites that are easy to manage, SEO friendly, and designed around your customers rather than industry trends. I can also take on existing websites and manage them.

    • New Squarespace websites

    • Shopify stores

    • Website redesigns and refreshes

    • Landing pages and campaign pages

    • Website audits and recommendations

    • Content and structure planning

    • Basic SEO implementation

  • Whether you need a completely new website or improvements to an existing one, the goal is always the same: create a website that supports your business and helps generate results.

Social Media Specialist Abergavenny, South Wales

Social Media Management

Social media can be a valuable part of your marketing, but it works best when it supports a wider strategy rather than becoming the strategy itself. This section includes PPC as part of the digital marketing full-service.

  • I help businesses create a more structured and sustainable approach to social media, ensuring content aligns with wider business goals and marketing activity.

    • Content planning

    • Content calendars

    • Reels and short form video ideas

    • Social media audits

    • Posting guidance and training

    • Ongoing management through trusted collaborators

  • For many clients, social media is one part of a much bigger marketing picture, and that's how I prefer to approach it.